Why Getting a Quick, Large Gift May be a Campaign False Start

Ideas & Perspectives
Ideas & Perspectives

Volume 32

No. 6//

May 12, 2007

Aegis Academy, I&P’s fictional coed, K-12 day school, has carefully prepared for a capital campaign. The school has been successfully cultivating donors for years. The Board’s feasibility study advised a $20 million goal. The top donors have been identified and it is estimated that the top gift will come in at 20% of the campaign total, $4 million.
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