Most marketing results come from word-of-mouth in your community. It can be difficult to attribute success to any singular marketing effort—let alone individual initiatives or abstract marketing activities like messaging and value proposition. Implementing an NPS survey is just one tool in your marketing tool belt, but it can be extremely powerful in its ability to spotlight your biggest concerns.

Beginning a new school year is exciting—but this year has become increasingly uncertain with the increase in COVID-19’s Delta variant. Teachers and staff will require predictability and support as they continue to navigate the uncertainty. 

As we look to begin the new school year, international program directors are busier than ever—getting ready for fall while trying to keep pace with rapidly evolving pandemic protocol. You might be wondering if international students are returning? The answer is yes. Here are some recent statistics and information.

Being the Head of a small school can be a daunting task. After you’ve spent your career teaching and working your way up into administration, when you become responsible for everything, it’s easy to feel overwhelmed.

Teaching and learning during the pandemic gave everyone a major crash course on the role of technology in education. With little notice, teachers, students, and administrators were forced to work creatively with the tools they had—while simultaneously learning the strengths and limitations of techno...

Media consumption is only increasing, especially as a result of the COVID-19 pandemic, and the age most children receive a smartphone and access to the internet is decreasing. What does this mean for how current students interact with media, their perception of the world and others, and how educators should help?

When 90% of consumers trust the opinions of their friends and family for key buying decisions, private schools can’t afford to leave word-of-mouth marketing to chance. To effectively measure family loyalty to your school, you’ll need to invest resources into establishing a routine customer satisfaction feedback loop for your students, parents, and even your teachers.

The summer months are a perfect time for reflection, creating new goals, and brushing up on skills. Pick up these books to learn and grow so you’re ready to take on a fresh school year this fall.

As a private school Business Officer, you need to stay on top of changing regulations and how they can impact your school. If your school currently uses the London InterBank Offered Rate (LIBOR) for your financial contracts (including lines of credit, loans, and interest rate swaps), we have some valuable news to share.

Raising money to deliver the school’s mission with excellence is a primary goal of a private school’s Development Office. But “big asks” aren’t everything. A truly compelling development agenda digs deeper, with long-term goals leading the way.