Q: We are developing a $4 million capital campaign. What is an appropriate policy for naming rights?
A: Naming policies are very specific for each institution—the school's priorities dictate what policies should be adopted. The following items are guidelines, but the school's Development Committee should review the particulars and determine what fits the school.
- Donors wishing to name spaces and/or endowments may do so using guidelines approved by the Development Committee and administered by the Director of Development.
- In general, full funding or a binding pledge must be received in order for naming rights to be assigned to a building space. Full funding or a binding pledge with 50% paid must be obtained for naming rights for an endowment. Exceptions for either of these guidelines can only be made by the Board of Trustees. Failure to fulfill a binding pledge will result in forfeiture of naming rights.
- Naming rights for buildings, spaces within buildings, and areas outside the campus will be based on an approximation of 50% of the cost of the construction of that space.
