Time: 3:00pm ET ●
Certification Credits: 1 IACP
Enrollment management has been widely accepted as a means of ensuring strong recruitment and re-recruitment outcomes for private schools. However, little, if anything, really changed for faculty and staff as they consider their roles in a school focused on enrollment management. This effort cannot be carried by a school's Admission Office alone—everyone must be onboard to positively affect a school’s re-recruitment efforts.
Establishing an enrollment management (retention) team that consists of staff members from all areas of a school’s operation has proven to be a successful strategy that produces measurable re-enrollment results. This team must be made up of faculty and staff whose roles hold primary and direct responsibility for students’ and parents’ day-to-day school experiences.
Your school’s academic leaders, lead faculty, school counselors, student support services staff, Business Office staff, admission officers, marketing communications personnel, and Development Office staff must share accountability for the school’s re-enrollment outcomes. When they do, you can truly achieve what we all know is absolutely essential in today’s highly competitive private school market—that all staff members see their role in the re-recruitment of your current families as essential to your school’s enrollment success.
You'll learn how to:
- Communicate that re-recruitment of the school’s families is everyone’s job.
- Explore the shared responsibility and accountability that is essential to your re-enrollment success.
- Determine who should serve on the Enrollment Management Team and why.
- Clarify the types of data that the Enrollment Management Team must use to support its annual planning and operation.
- Create SMART goals to measure success.
This webinar is great for:
Admission Directors, Division Heads/Principals, Marketing Communications Directors, CFOs, Development Directors, Student Support Services personnel, and School Heads.
Amy P. Riley, Ed.S., IAP-L
Amy Riley has been a member of the ISM team since 2011, when she joined the faculty of ISM’s Advancement Academy. In 2013, she joined ISM as a full-time Consultant. She serves as Academic Dean of ISM’s International Advancement Certification Program and holds Leader (IAP-L) level certification in the program.
Amy's responsibilities at ISM focus on:
- ongoing coaching in the areas of admission, enrollment management, marketing communications, constituent relations, customer/client service, and school culture;
- writing for ISM’s advisory letter Ideas & Perspectives, distributed to school leaders in almost 1,000 schools;
- leading marketing and enrollment management workshops and webinars; and
- offering ISM content, quick tips, and tools via LinkedIn, YouTube, and Twitter.
Amy has served educational institutions for more than 15 years, as an educator at the public secondary and post-secondary levels; as Director of Advancement leading admission, marketing communications and development; and as an enrollment management consultant and school culture coach for private-independent schools.
Amy has led workshops on behalf of CASE-NAIS, FCIS, NCAIS, AMS, ACIS, EMA, and AISGW.
She holds a number of K-12 education credentials:
- Educational leadership and secondary English education certification, with gifted education endorsement
- American Society of Newspaper Editors (ASNE) High School Journalism Institute Fellow
Amy earned an Ed.S. in educational leadership, a master’s degree in English, and grades 6-12 teaching certification at the University of West Georgia. She earned a bachelor’s degree in psychology from Auburn University, AL.
If several of us at the school want to attend the webinar, do we each have to register and pay?
If two or more people at your school want to attend the webinar in the same location (for example, in a conference room with one monitor) then you only need to register and pay for one person who will receive the email and link. If you have people in remote locations, each person will need to register and pay separately. Essentially, a registration and payment gives you one link to the webinar.
Will I receive a reminder about the webinar I’ve just purchased?
Yes. A message will be sent to the email address you registered one or two days before the run date. You will receive a link to the webinar as well as PDF slides of the presentation you will be attending.
What happens if I miss my webinar? Will the fee be refunded?
If you’ve missed your scheduled webinar, don’t panic—you will automatically receive a link to the recorded webinar, barring any technical difficulties that prevent us from recording the session.
Will I receive a recorded version of the webinar after it concludes?
Yes, a recording of your webinar will be sent 24–48 hours after the recording concludes.
What if I have questions about the presentation? Whom do I contact?
You will be able to type questions, thoughts, and concerns in the communication box throughout the webinar. Each webinar allows 15 minutes for answering questions.
Confirmation and Cancellation Policy
We will correspond with you through email as soon as your workshop is confirmed, no later than two weeks prior to its start date. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)
Tuition Payment and Cancellation Policy for In-Person, Group-based Programs
Tuition must be paid in full 10 business days prior to the start date of the in-person, group-based program. An attendee with a balance due on the start date will be denied entrance to the program until the balance is paid in full.
Cancellation requests must be made in writing by emailing firstname.lastname@example.org, faxing to 302-656-0647, or mailing to: Professional Development Coordinator, ISM, 1316 N. Union St., Wilmington, DE, 19806.
- Cancellations received more than 15 business days prior to the start date of the program will be fully refunded. Gold Dollars will also be fully refunded.
- There will be no refunds for cancellations made less than 15 business days before the start of the program. For registrations paid for with membership Gold Dollars, the member school will receive a 50% refund of Gold Dollars.
- Non-payment of tuition or no-show to the event does not constitute a cancellation. Full tuition will be due and payable.
The Substitution Option and Wallet Option
Should an attendee need to cancel less than 15 days prior to the start date of the workshop, the school has two options to avoid penalty. Schools may also exercise these options at anytime for cancellations.
- The school may substitute another employee.
- The school may bank the funds for a future ISM registration. These funds must be applied to a professional development event within one year from the start date of the original workshop. After one year, the funds will be forfeited. To use banked funds, please call the Professional Development Coordinator at 302-656-4944 x152.
*We DO NOT accept enrollments from consultants.
ISM believes in providing quality and excellence in all of our events and in ensuring the satisfaction of everyone who attends. Nearly 100% of our participants say they would recommend our events to their colleagues. If you are not satisfied with your event for any reason, ISM will credit the fee you paid toward another similarly priced workshop or will refund it.
If you have any questions, click below to send us an email.
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