Private-independent schools thrive when marketing communications, enrollment management, and development operate as a cohesive advancement team rather than as isolated departments. Yet, too often, these functions work in silos, leading to missed opportunities for engagement and growth.

This panel of experienced school leaders will explore what it means to be an advancement-oriented school and how strategic collaboration across these areas strengthens long-term sustainability. Panelists will share perspectives on fostering alignment and creating shared institutional priorities that encourage a unified approach.