Many independent schools struggle with fragmented messaging, competing departmental schedules, and a siloed approach to generating revenue. Too often, schools treat advancement as a set of separate departments rather than a leadership imperative — which leads to inconsistent family experiences and missed opportunities to build long-term community trust.

In this 1-hour session (including 15 minutes for live Q&A), you will learn how active leadership and intentional collaboration yield better results than traditional reporting structures. Drawing on the ISM Advancement Model and its Four Pillars of Advancement Excellence, our presenters will demonstrate how to align your school head, admission, development, and marketing communications teams around a single shared advancement purpose. You’ll discover practical strategies to ensure key voices are represented at the leadership table, establish synchronized communication calendars, and present a unified front to inspire families to enroll, stay, and invest.

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