The ISM 37-School Parent Survey: Convenience Factors at Private-Independent Schools

In a previous issue of I&P, we discussed portions of the results of a survey of parents at 37 private-independent schools in the United States. The demographics and income information presented there set the stage for this article on the importance of various convenience factors and the need for "full-service" schools.

Your Strategic Financial Plan: Protecting Stability Marker No. 4 (Hard Income)

The fourth-ranking ISM Stability MarkerTM deals with the percent of operations expense covered by "hard income," defined in ISM’s benchmarking systems as revenues that are billed (e.g., tuition) or funds transferred internally (e.g., usable interest from an endowment corpus). In ISM’s self-scoring system for Stability Markers, your school begins to earn points on this marker when your percent coverage reaches 92%, and tops out at full credit at 98%. (These percentages are for day schools; ISM’s scale for boarding schools looks quite different.)

Appropriate Tuition Adjustment: Recasting Financial Figures, 2008-09

Each fall, ISM publishes a set of conversion factors to facilitate the recasting of previous tuitions into current dollars. (See the table on the next page.) We continue to use the Urban Consumer Price Index (CPI-U)—the most readily available "market basket" index, covering a broad range of services and goods including food items, clothing, transportation, and housing. However, we also realize that the CPI-U does not completely reflect expenditures in private-independent schools; it can only serve as a base figure. There are compelling arguments for adjusting your tuition at a rate 2% or more above the overall inflation rate.

Marketing Your School During an Economic Downturn

In a recent issue of I&P, ISM provided a historical perspective about past economic downturns and the amount of time that passed before the economy recovered. In addition, the article provided information about the enrollment, tuition, and endowment experiences of 10 schools during the 1987 downturn. The issue also contained 10 dos and don’ts for schools to follow to ensure future stability.

Your Head Support and Evaluation Committee: A Checklist

One of ISM’s longest-standing recommendations is to entrust to a Board committee the sole responsibilities of supporting and evaluating the School Head. Like all Board-level committees, the Chair and members of the Head Support and Evaluation Committee (HSEC) should be selected annually by you, the Board President, because they have the qualities necessary to excel in this governance area. Following is a checklist of the qualities you seek during your review, designed to allow you and your Committee on Trustees Chair to ensure that this crucial committee stays precisely on its proper course.