In an earlier article, I&P described the activities associated with enrollment management and the seamless relationship between recruitment and re-recruitment. These two functions are responsible for attracting prospective families to the school, encouraging them to enroll, and then educating them about the value of the school’s programs to re-recruit them every year until graduation. An effective enrollment management program is critical to your school. The result of effective recruitment and re-recruitment strategies provides your school with a high percentage of its hard income.