In part one of this series, we discussed the data science of using Lookalike Analysis to identify a school’s prime enrollment prospective families. In part two, we discussed the strategy of market segment targeting and prioritization which represents the second, complementary method of recruitment prospecting.

It’s that time of year to start thinking about back-to-school events! After two years of uncertainty, most families and students are eager to gather. But as you schedule opening sessions and programs, remember to be flexible. Consider outdoor activities and ways for families and students to remain socially distanced.

The pandemic cast a spotlight on the growing challenge of mental health issues among young people. One study of teens aged 13–18 showed that, from 2019 to 2020, anxiety increased 93.6%, depression 83.9%, substance abuse disorders 62.7%, and incidents of self-harm a shocking 333.93%

Are you reading this article on your mobile device or desktop computer? How many minutes or hours would you guess you have been on your phone today? It couldn’t be too long, right?

Everyone needs self-care—especially school nurses. The role of the school nurse changed drastically during the pandemic and has evolved as independent schools continue to emerge. Nurses need self-care now more than ever, but it’s hard to focus on this during the school year. That’s why summer is the...

Academics are important, but they aren’t the only thing leading to a well-rounded student. Social-emotional learning (SEL) aims to develop life skills in students.

In part one of this series, we discussed the data science of using Lookalike Analysis to identify a school’s prime enrollment prospects. In this article, we will discuss the strategy of market segment targeting which represents the second, complementary method of recruitment prospecting.

In a time when helping students through the college application process is more challenging than ever, the college counseling staff at Episcopal High School, located in Alexandria, VA, forged a unique partnership with an outside college counseling service.

Are you looking to take your skills as a private school marketing communications professional to the next level this summer?

While teachers and administrators often wear multiple hats, families have relied on them more than ever over the past two years. Not all of those needs have been academic.