Unlocking the Potential of Social Media for Schools

Unlocking the Potential of Social Media for Schools
Unlocking the Potential of Social Media for Schools

Marketing Communications//

January 29, 2023

Social media is a powerful marketing tool for schools. It provides an opportunity to build relationships, maximize engagement, and generate new family inquiries. However, it’s challenging to know how to use social media effectively.

Here are three major components to consider as you unlock the potential of social media.

1. Create Engaging Content

The key to success on social media is creating engaging content that resonates with your target audience. First, decide what kind of content appeals to them and what topics they care about most. This could include anything from highlighting success stories from current students or alumni to sharing information about upcoming events at your school or providing helpful advice for prospective families. Then decide what format is most likely to engage your audience—videos, articles, or graphics—so you can begin creating content tailored to meet their interests.

 

swift-school-2

 

Images courtesy of Kraig Doremus, Associate Director of Marketing & Communications at The Swift School.

2. Use Paid Strategies

Paid social media strategies can be extremely effective in driving measurable results such as website visits and leads. These strategies involve using targeted advertising campaigns on platforms like Facebook, Instagram, and LinkedIn to promote your school’s message to a highly targeted audience based on demographics such as age, location, and interests. Paid promotions also allow you to track data such as impressions (how many people saw your ad), click-throughs (how many people clicked on your ad), and conversions (how many people registered for an event, filled out a form, or downloaded a piece of content). This data allows you to measure the success of each campaign so you can adjust as needed to optimize performance over time.


webinar

Tune in to live webinars every week during the school year to get specific, research-backed insight you can immediately apply at your school.

REGISTER NOW


3. Review Analytics & Reporting

It’s important to track each campaign’s performance—whether it is free or paid—to measure return on investment (ROI). This can be done using tools like Google Analytics or Facebook Insights, which offer reporting on key metrics such as page views and engagement rate (the percentage of followers who interact with posts). Having access to this data allows you to determine which campaigns are performing well and which may need adjusting to perform better in the future.

Social media is an invaluable tool for schools looking to expand their reach and connect with potential students and parents. By understanding how to create engaging content tailored toward your target audiences’ interests, using effective paid strategies, and tracking analytics and reporting, your school can maximize engagement with your audiences online while driving measurable results. Investing time into developing an effective social media strategy can be incredibly rewarding and increase awareness about your educational programs among prospective families—ultimately resulting in more mission-appropriate students enrolled at your school.

IN-PERSON WORKSHOP | RUNS JUNE 29–30, 2023

Digital Marketing in 2023–24: What Every School Must Know

Discover how to successfully implement digital marketing strategies that are proven to fill your admission funnel with new family inquiries. The way that families find and research schools has changed, and schools must adapt their marketing efforts accordingly. Digital marketing has the power to set your school apart, if only you can harness its potential. Learn how digital tools and strategies can distinguish you from competitors, drive engagement, and fill more seats with mission-appropriate students. ​​Come away from this workshop ready to launch a comprehensive digital strategy that attracts values-aligned families to your school.

REGISTER NOW

ism
ism

Upcoming Events

6/20/2023 — 6/21/2023

workshop

Transforming Student Assessment: Determining Authentic Evidence of Learning

Status: Confirmed

Register

6/20/2023 — 6/22/2023

workshop

Your Step-by-Step Guide to Building a Successful Private School Endowment

Status: Confirmed

Register

More Events

  • workshop 6/26/2023 — 6/29/2023

    Capital Campaign Mastery: Design and Implement an Extraordinary Campaign

    Register
  • workshop 6/26/2023 — 6/30/2023

    Student-Centered Scheduling

    Register
  • workshop 7/17/2023 — 7/18/2023

    For Teachers: How to Succeed When You’re New to Teaching in Independent Schools

    Register