A proactive response is especially important for those who make financial gifts to your school during this difficult time. As your school’s Advancement Officer, showing your gratitude for their gifts in a sensitive and meaningful way gives your donors the confidence that their gifts are being put to good use and motivates them to give again.

As a member of your school's Leadership Team, you must make practical and sometimes painful decisions to protect your school and its mission. The steps you take now will make or break your ability to handle a crisis of this magnitude in the future.

This is a crucial time to demonstrate the value that your school provides. It is vital to remind the entire community that while the campus is closed, your school is not. No matter the medium, your school provides exceptional service and concrete deliverables.

As student education continues through distance learning, it is important to consider the enormous responsibilities that fall to your teachers. Your teachers work hard and are the most visible, tangible demonstration of your program’s value to parents during this time. Here’s what you should do to take care of them.

As schools have made a quick flip to distance learning, will this have a lasting impact on the education system as a whole? The reality is that it is too early to tell. However, School Heads should be proactive right now.

As the 2019–2020 school year closes, many leaders are asking questions about reopening in the fall. There is much to consider. We recommend following this three-prong approach when considering reopening your school.

Many uncertainties remain about the short- and long-term effects of the COVID-19 crisis. School development officers know that ongoing philanthropic support of their schools has never been more important.

Parents’ perceptions of your school’s offerings remain one of the most important aspects that influence their enrollment and re-enrollment decisions. Now, perhaps more than ever, parents are experiencing—firsthand—how your school operates each and every day.

When students are at school, they are in an environment that facilitates learning and growth. So when students learn from home, parents are tasked with creating a similar space. This helps ensure students can learn effectively.

Before you can solicit donors and prospects, you should first evaluate them to confirm their ability to give, commitment to your school and the project, and track record of giving. When you have determined if your prospect meets the ACT criteria, you will be ready to solicit them with confidence.