Your school probably focuses significant time and attention on the recruitment of new families. However, there should be an equal amount of effort placed on re-recruitment—that is, the processes and strategies you implement to keep current families engaged, active, and happy in your school.

Last month, we shared recent research findings that young children spend more time with internet devices than ever before. The same nonprofit research organization, Common Sense, also examined teen media use in 2018. They wanted to better understand social media use and the role it plays in the social and educational aspects of teens’ lives.

Field trips can be seen in various ways in your school. Some see them as culturally enriching, giving students the opportunity to experience learning in a different context. Others see them as a distraction from lessons in the classroom, ineffective at imparting knowledge and an excuse to goof around.

Before the holidays derail our motivation to maintain healthy eating and lifestyle habits, now is a good time to review some apps to keep us on pace. The critics have had the better part of 2018 to collect feedback on available fitness apps and have released their favorites. Allow us to fine tune that selection.

Researchers from the University of Missouri uncovered a startling link between young children struggling with depression and their ability to develop necessary academic and social skills later in life.

Most schools realize the wisdom of including an attorney among the members of the Board. During meetings, a lawyer can respond to general legal questions and provide perspective and proactive advice on potentially difficult issues.

The rapidly rising use of social media, particularly among teenagers, is often met with consternation by educators. Some even try to curb its use. This may be—and likely is—the wrong tack to take.

Your monthly faculty meetings can become a dreaded occurrence at your school. But a few tactics can help turn your meetings into an activity that your entire team enjoys (and may even come to look forward too).

As an academic administrator, you can’t expect to eliminate all the stress in your school. However, you can certainly take steps to ensure that your school structure causes as little stress as possible, and is set up to best support faculty, staff, and students.

There are many audiences you want to reach when marketing your school. And while every audience has unique needs, a main component of your marketing messages must remain consistent—students are the heart of your mission and your school. Therefore, all marketing must be unequivocally student-centered.