Are you in your first year as an Advancement Director and are feeling overwhelmed? Or, perhaps you’re transitioning to an Advancement Director role this fall and wondering how you can best prepare, especially if you're a one-person or small advancement shop. This webinar is for you!

School leaders, including CFOs and development officers, all want the same thing: to create long-term financial sustainability for their schools. Despite this common goal, business and development offices often work at cross purposes, resulting in missed opportunities and problematic staff relationships.

This webinar will explore the ways in which the business and development staff can pool their skills and resources to collaborate with the Board and School Head to maximize gift revenue for your school.

Creating a strategic plan can be an exciting and transformational moment for your Board and school. The process generates a vision for the future and outlines steps to ensure sustainability and enable the school to thrive.

No matter how carefully crafted, however, there's always a risk that a strategic plan will be put on a shelf and ignored while the day-to-day needs of the school take priority. This webinar will provide a roadmap for Boards and School Heads to design a practical, operational process for accomplishing the strategic plan’s goals.

While a school’s primary funding sources are typically tuition revenue and annual giving, endowment income is more important than ever for delivering and enhancing a school’s mission. However, raising money for endowment can be difficult, especially when there are competing philanthropic demands.

In this webinar, Phil Higginson will discuss how establishing a family endowment program will allow your school to grow the endowment and create permanent relationships with your most important constituents.

Parents are central to daily life in schools—from spreading positive word-of-mouth in your community, to donating to the Annual Fund, to volunteering throughout your campus. You rely on parents to lift up your school in many ways. It’s essential, therefore that when you create development parent programs, you also establish a culture of support and partnership in service of your school’s mission.

Maximize your effort this spring to achieve your 2022–23 goals and position your 2023–24 campaign for success!

Too often development teams focus on participation, using the same techniques they used in the fall to meet their spring fundraising goals—casting a big net and hoping to see results. But using analytics to determine your target demographic can help you meet your goals more effectively.

You’ve probably heard of the revolutionary new AI language model, ChatGPT. And now you’re wondering:

• Do I really need to learn how to use it?
• Is this just a fad?
• How can this new system actually help with our school’s marketing?
• Aren’t the outputs too basic and generic?

As a fellow marketer who has spent over 200 hours studying ChatGPT and implementing it in my own marketing efforts, I can confidently tell you it is a game-changer!

The problem is, many people don't know how to use it to its full potential.