ISM recommends that your Development Office publish an annual Guide to Giving and Getting Involved to help your constituents understand the case for voluntary support and the myriad ways that they can be involved in your school community. It is critical to remind parents who are not regularly on campus that the school must be sustained through the commitment of time and money from its friends.

As an Admission or Development Director, it would be nearly impossible to do your job without the help and support of volunteers. The quality of your volunteers’ experiences with your school makes a profound difference in their ability to accomplish their given tasks and their willingness to volunteer again. Follow these “do’s and don’ts” when supporting your volunteers.

Your strategically focused Board of Trustees is key to making your development programs effective and sustainable. When your Board centers on decision-making that is future-focused and viability-motivated, your school not only prospers, but you can also inspire your donors and prospects to commit philanthropic dollars to your school.

The annual fund is the foundation of your school’s philanthropic program. Even in uncertain times, your school should continue to fundraise for the annual fund. Here's how to ensure your efforts are effective.

Most recently, the national conversation about racial inequality has dominated Most schools’ social media and internal communication channels. It has mandated a proactive response from Boards and administrations. As a development professional, you are often the “gatekeeper” for both the school and constituents who support it. What actions should you take that contribute positively to your school’s response and serve the concerns of your constituents?

The economic fallout of the global pandemic is still unknown. Families and donors are facing an uncertain financial future. Your school’s development and fundraising targets hang in the balance. Radical changes have taken place since the last time campuses were open, and when school reopens in the fall, things will certainly not be the same. Development operations must evolve in this climate of insecurity.

As a result of these intense three months, five important lessons have emerged that can guide the future of your fundraising program.

A proactive response is especially important for those who make financial gifts to your school during this difficult time. As your school’s Advancement Officer, showing your gratitude for their gifts in a sensitive and meaningful way gives your donors the confidence that their gifts are being put to good use and motivates them to give again.

Many uncertainties remain about the short- and long-term effects of the COVID-19 crisis. School development officers know that ongoing philanthropic support of their schools has never been more important.