One of your most vital tasks as School Head is to supervise your school’s operations. All of your school’s constituencies expect a consistent level of excellence in all the programs and functions. However, while you are responsible for these operational tasks, you are not responsible for actually performing them. Joining you is your Management Team—the deputies to whom you have delegated supervision of various portions of the day-to-day programs and functions. However, always keep in mind that you must hold your deputies accountable for performing their tasks, and that ultimately it is your duty to evaluate them accordingly.

ISM has defined advancement as “the process by which a school supports admission, development, and marketing/communication programs.” To stress its direct relationship to faculty, we will now add another aspect to this definition—“to provide the resources for strong and sustained student performance, enthusiasm, and satisfaction.”

As the Summer Program Director, you want to attract as many participants as you can. Because the program (with the exception of those that offer credit classes) does not have admission requirements, is oriented toward enrichment rather than academics, and is open to almost any student interested in a rewarding summer adventure, you can accommodate as many students as space allows.

What would you, as the Head of School, do if your Business Manager were unable to perform her job responsibilities – especially those that are critical (e.g., preparing your school’s IRS Form 990), confidential (e.g., processing the payroll), or mandatory (e.g., completing a required state report)? Who would assume the day-to-day operation of the Development Office if the Development Director fell gravely ill? If the Upper School Head suddenly resigns, who will submit names of students for membership in the National Honor Society or Cum Laude – and when is the deadline?

The following article comprises a supplementary recommendation regarding next-level placement and success. One of the least used – yet potentially most effective – approaches to determining your school’s overall success is tracking your students’ next-level placement and accomplishments. From this, your school can develop a database from which to strengthen its marketing impact. The two-step process involves: – deriving a graduate-outcome descriptors list from your mission statement, and – creating and using a short survey of your young alumni based upon that descriptors list.

ISM last wrote about the motivations that parents and children have for entering and staying at a school in 1994. The original research was done over 30 years ago—it doesn’t seem to have changed in essence, although some nuances are becoming evident. Every year, we interview hundreds of parents and students face-to-face and almost always ask them questions about their motivation to attend a school, their motivation for staying, and what has the most impact on them. Our 2010 parent survey (with an n = 14,207) shows that 42.13% of our parents earn over $175,000 annually; 35.8% earn between $75,000 and $125,000; and 14.06% earn less than $75,000. Across all socio-economic bands, the answers to those questions are strikingly similar and can almost be scripted.

When a new student behaves poorly or seems unable to compete academically with peers, faculty members often ask the questions, “Why did we accept her?” and “Who let him in?” Teachers who do not play a role in admission or miscomprehend the process often view the entry process as a “numbers game.”