The ISM Advancement Model Revisited

ISM’s Advancement Model illustrates the key relationships existing among your school’s advancement efforts—admission and enrollment management, development, and marketing communications.1 With a common focus on your students and mission, your advancement efforts must share a strong message inviting families to enroll and re-enroll, and inspires them to make philanthropic gifts. The model provides a framework for planning, implementing, and evaluating your advancement program. 

Four Steps Your School Must Take Before Launching a Fundraising Campaign

Launching a new fundraising campaign is both exhilarating and nerve-wracking. Whether you are planning a capital campaign for a specific purpose or an annual fund campaign to support enhancements for the current year, there are certain elements your school must have in place to be successful.

Have You Considered Merit Pay for Your Faculty?

How your school compensates its teachers can be one of the trickiest issues to face as a Head. You want every teacher to feel that he or she is paid fairly for work performed, while abiding by your strategic financial plan and protecting the school’s long-term viability. Some members of the private school community have questioned whether merit pay makes sense as a faculty compensation structure for their school.

Your Mission, Students, and Faculty: Purpose and Outcome Statements Revisited

Most Boards and School Heads understand the power of a well-crafted, emotionally evocative mission statement as the foundation of a compelling case for enrollment and giving. Most also know the mission statement should distinguish the school in a marketplace replete with schools of all types. However, many mission statements fail to capture a school’s essence or provide any clear distinction from other schools. Your mission statement may not be definitive enough to provide guidance to the Board, administration, or faculty in their pursuit of programmatic excellence. It may be an assertion that better describes the school 20 or even 50 years ago. It may not answer the essential question, “Why does our school exist?”

How to Flourish as a New School Head

A new School Head brings excitement to a school’s campus. When you have the opportunity to take on a new Headship, you are presented with the chance to build rapport with your community, infuse new energy into the school’s initiatives, and offer fresh ideas and strategies for accomplishing the school’s goals. But there are a few things you should keep in mind to help manage a successful transition.

The Biggest Tuition-Setting Mistake Schools Make

When it comes to setting your tuition, many schools make assumptions about what their families are willing to pay.Some schools think they must keep their prices low to match their local competitors. Others feel parents will simply refuse to pay tuition over a certain amount. Our research has found that these assumptions are not the case.