Admission & Enrollment Management

Admission & Enrollment Management
Admission & Enrollment Management

Discover what drives enrollment demand in your school.

When it comes to private school admission, your recruitment and re-recruitment efforts are paramount to your school’s long-term viability.

ISM’s data-informed approach pinpoints what attracts families to your school and inspires them to stay. Receive customized solutions based on your school’s unique marketplace stance, challenges, and opportunities.

Whether you’re considering implementing a continuous enrollment strategy or are looking for a detailed plan to follow for the next 18 months, ISM Consultants can provide insightful guidance.

We come to your campus, interview key individuals and groups, identify your enrollment management strengths and areas in need of improvement, coach your faculty and school leaders, and work with you to create a plan to help your school reach its goals.


Discover how ISM can help strengthen your school’s admission and enrollment management strategies.


Marketing and Enrollment Management Assessment

For the school that wants to assess what draws families to their school to capitalize on those differentiators.

ISM Consultants join you on campus and use a data-driven, inside-out approach to determine what drives enrollment demand in your school. You receive recommendations—based on your school’s unique marketplace, challenges, and opportunities—that you can implement immediately.

Marketing and Enrollment Management Plan Development

For the school that wants to assess what drives enrollment demand and create an action plan to formalize strategies.

Go one step further and work with ISM Consultants to gather data and develop a plan. Your Consultant will facilitate a workshop to produce an 18-month strategic marketing communications and enrollment management plan that includes an enrollment management calendar and formalizes strategies to recruit and re-recruit students and families.

Assess the Health of Your School Culture

For the school that wants to better understand its school culture and how that impacts its enrollment and retention strategies.

Assess the commingled world of faculty and students (your school culture) to determine the extent to which both groups enjoy high levels of predictability and support in their day-to-day experiences. Predictability and support—positively correlated with faculty and student enthusiasm, satisfaction, and performance—are the main ingredients of a healthy school culture, which is inextricably linked to your ability to meet your recruitment and retention goals.

International Student Program Development

For the school that wants to establish the content, structure, and outcomes of a successful international student program pilot.

International student programs continue to gain popularity. But your school must first examine the “why” behind its desire to enroll international students, and then create a program that’s best suited for all students involved. ISM does not believe in a one-size-fits-all approach. Our consultation ensures the needs of your individual school are met, enabling you to responsibly meet your goals as rapidly, creatively, and effectively as possible.

The Benefits of an Integrated Approach

Synergy between enrollment management, development, and marketing communications is critical to the success of every private-independent school. When these often distinct silos work together, overall efforts to advance a school’s mission are strengthened. Effectively recruiting students, re-recruiting current families, engaging donors, and creating a positive public image drive two of the biggest streams of revenue crucial to fiscal stability and school viability: tuition and fundraising. All hinge on demonstrating that the school constantly delivers on its promise of a student-centered, mission-appropriate education.

Explore more of ISM’s fundraising and marketing communications services.

Enrollment Management Impacts Your Entire School

The job of recruiting and re-recruiting students falls to more than just the Admission Office. You must pay attention to all aspects of school operations to create a school that families want to attend.

Whether you want to strengthen your school’s strategic plan, alter your schedule to best serve your students and teachers, or conduct a survey to better understand what your constituencies want, get the full picture of what you need to accomplish to meet your goals.

I have a better overall understanding of how to be more effective in recruiting and marketing for our school. Fantastic—the Consultant is excellent. Highly recommend!


Julie Schwarz, Assistant Admissions Director
Woodinville Montessori School, WA

Learn More

To learn more about how our Consulting Services can serve your school, email our Consulting Manager or call 302-656-4944.