As schools respond to their communities’ expectations for a return to normalcy, questions arise: What have you learned from the pandemic’s unwelcomed lessons? Should your school return to business as usual—and do you want to? What will your “new normal” look like?

As a result of the pandemic, health and wellness conversations exploded—forcing us to re-evaluate practices and products in use.

Despite the unusual circumstances of the past year and a half, educational institutions must still consider the annual question of tuition rates. Unfortunately, the increase of programs and services, talent needs, digital infrastructure, and more have all increased the importance of carefully considering tuition costs.

Donor solicitation is a process, not just an event. It’s an opportunity to gauge a prospective donor’s interest, followed by an open invitation to invest in your school. Solicitation is a time to investigate donor enthusiasm and identify opportunities that resonate with them.

Even before the pandemic, ISM’s research revealed 70% of teens said anxiety and depression are major problems. While some dismiss this judgment by reasoning that “we’re just talking about it more,” the dramatic increase in teen suicide rates underscores the validity of this conclusion and the real consequences we must face.

Adolescence is one of the great equalizers in life. No matter your background or country of origin, everyone can relate to the storm of feelings circulating in maturing minds and bodies: uncertain, awkward, insecure, and confused. One of the most basic forms of self-discovery is gender identification. Here’s what your school should know about personal pronouns.

The term “financial aid” typically elicits misunderstandings at best, and outdated stereotypes at worst. As schools move into financial aid season, we want to equip you with clarifications and answers to the most commonly asked questions about how a financial aid program can best support your school’s strategic plan. Here’s how you can change your financial aid program strategy.

International students may face culture shock, language barriers, difficulty understanding their teachers, and myriad other challenges—including mental health—as they leave all they know and everyone they love behind. Being a student is a challenge; being an international student is an even bigger one. Here’s how to care for the whole child.

Digital marketing is here to stay. And with that comes a term you’ve likely heard a time or two: content marketing. Chances are you’re aware of the impact content marketing can have on your school, but maybe you’re not sure exactly how to create an effective strategy. We discuss five steps to create a content marketing strategy for your school.

The Covid-19 pandemic has challenged all development staff to rethink fundraising strategies and to build the relationships critical for success. As with all things COVID-19 related, fundraising strategy can feel like a moving target. Here are suggestions to help you continue moving forward.