You may not be a trained marketing expert—and there’s nothing wrong with that! But if you find yourself wearing the marketing hat, you’re not alone. Many administrators must think like marketers—at least when they plan to use their websites to increase admission.

The days of handing kids a device and telling them to “be safe” are long gone. Online safety has evolved, even in the last year, and, as educators, you must adjust your guidelines, advice, and protection to accommodate even your school’s youngest digital citizens.

As the final term descends toward exams and graduations, there is no better opportunity for an honest look inward to put those lessons to use: what worked, what didn’t, and how can the collective academic community employ best practices for ushering in a thriving international student program.

More donors may be willing to engage in annual giving, with just a few others interested in capital gifts. An even smaller number of those donors may plan a transformational gift (possibly as a part of an estate planning process). With these limitations in mind, you can adjust your approach using these five trends to help you engage with donors post-COVID-19.

You need concrete tips, road maps, and specifics on how to recover from and flourish in a post-pandemic education system. Every summer ISM offers 20+ topic-focused online workshops as a part of our Summer Institute. Here’s why this real-life, expert, and data-led professional development will be the only one you need all year.

Websites come in all shapes and sizes. Whether a large budget was allocated or costs were reduced by in-house development, a website is often the first interaction a consumer has with a business or organization. As the proverbial first impression, there is little room for error—second first impressions simply don’t exist. Many private schools consider their website to be a marketing tool. After all, the product—the school itself—is the main focus. In business, websites are indeed the star of the marketing plan. A persuasive retail site attracts visitors with flash and discounts, and increased traffic typically results in a boost in sales.

In a previous post, we talked about understanding the way your students have been raised. You need this background information to design effective education methods. That post went over their backgrounds and perspectives. Now we’ll look at how to best teach them. Generation Z encompasses most of the children in school right now; they were born between about 1997 and 2014.

As the weather gets warmer and COVID-19 vaccinations are on the rise, private schools are looking toward the fall with a healthy dose of cautious optimism. First, a reality check: COVID-19 is here to stay, at least for the foreseeable future. For the sake of stability and sanity, any reopening roadmap should start from that vantage point. If there’s any lesson to be had from the past year, it’s that flexibility and contingency plans aren’t simply good ideas—they’re a blueprint for survival. Every school must create a reopening structure that works within the confines of the next phase of the pandemic, whatever that may be. Now is the time to be intentional and put the knowledge and experiences of this year to good use.

We anticipate that many schools will use a combination of online learning and on-campus instruction—blended learning—for the 2021–22 school year. If your school is among those considering blended learning, what grading system will you use? We outline our suggestions below.

Cyberattacks on schools are on the rise; last year, they went up 18%. Having a dedicated Information Technology (IT) team and preventive tools aren’t enough to protect your institution. A cyberattack could still occur, leaving your school’s private data, finances, and equipment—not to mention information about your students and your families—at risk.