Alumni understand your mission and can be some of your most local supporters—with the right messaging and framework to keep them interested (and engaged) in your school. It’s time to recycle the old, stale messaging that falls flat when reaching out to alumni. Here are five steps to refresh and refocus your strategic communication plan.

Every school must create a mission statement—what it hopes to achieve as an institution and how it plans to shape future generations. Mission statements vary from preparing students for college and the workforce to creating well-rounded and curious citizens and learners. There are indicators of success that typically involve test scores, graduation rates, Admission rates, GPAs, and similar metrics.

The rate of cyberattacks are on the rise, and schools are not excluded from the target list. According to a 2021 report, schools had 408 publicly disclosed attacks last year—that’s up from 348 in 2019. As we emerge from the COVID-19 pandemic, schools need to ensure they can keep ahead of the ever-ev...

The pandemic abruptly halted many things, but college sports recruiting wasn’t one of them. You may feel overwhelmed by all the changes in recruiting rules—perhaps you feel there’s not much you can do [in the college recruiting process] for your graduating athletes—but this couldn’t be further from the truth. Opportunities haven’t disappeared, they’ve just changed form. We are here to help you navigate the new rules of the college recruiting game, 2021 style.

Even before the pandemic reared its very ugly head, private schools were facing worrisome data trends. Over the past two decades, enrollment numbers have remained flat. It’s easy to get caught up in day-to-day operations and not look beyond the next Board meeting or financial report. But it’s vital to keep the long-term picture in mind.

Your congratulatory letter to students who have been accepted to attend your school probably sounds similar. A letter is an excellent way to document acceptance. But what happens after students take you up on your offer? Sometimes, nothing. And it's a missed opportunity to do so many things that can benefit your organization.

Cyberattacks are expected to occur every 11 seconds in 2021—and unfortunately, K–12 schools are increasingly at risk, thanks to distance learning Some of the biggest threats are ransomware and funds transfer fraud. Threats commonly occur via the entry point of email, also known as "business email compromise."

Gaining a better understanding of the way your students have been raised and the world they live in is critical to connecting with them and educating effectively. With a grasp on their background and perspective, you can improve their engagement and academic success—not to mention generating accolades for your school.

For some schools, 2020 was the year that leaders got honest about diversity in their schools. Whether it was the first time your team dealt with challenging conversations, or another year of continuing progress, use these concrete steps to transform your school’s culture.

Serviam Girls Academy is rooted in the rich tradition of the Ursuline Education Network. Their mission is to cultivate the potential of young women through a challenging, holistic education. This is a tuition-free private middle school in Wilmington, Delaware, providing an exceptional, holistic education to under-served students.