Your congratulatory letter to students who have been accepted to attend your school probably sounds similar. A letter is an excellent way to document acceptance. But what happens after students take you up on your offer? Sometimes, nothing. And it's a missed opportunity to do so many things that can benefit your organization.

Cyberattacks are expected to occur every 11 seconds in 2021—and unfortunately, K–12 schools are increasingly at risk, thanks to distance learning Some of the biggest threats are ransomware and funds transfer fraud. Threats commonly occur via the entry point of email, also known as "business email compromise."

Gaining a better understanding of the way your students have been raised and the world they live in is critical to connecting with them and educating effectively. With a grasp on their background and perspective, you can improve their engagement and academic success—not to mention generating accolades for your school.

For some schools, 2020 was the year that leaders got honest about diversity in their schools. Whether it was the first time your team dealt with challenging conversations, or another year of continuing progress, use these concrete steps to transform your school’s culture.

Serviam Girls Academy is rooted in the rich tradition of the Ursuline Education Network. Their mission is to cultivate the potential of young women through a challenging, holistic education. This is a tuition-free private middle school in Wilmington, Delaware, providing an exceptional, holistic education to under-served students.

The impact of COVID-19 has irrevocably changed how schools interact with constituents, recruit and retain families, and fundraise. Now is the time to learn the latest methods to help you meet your goals. Each year’s curriculum offers new learning opportunities and is refined to deliver a uniquely individualized experience, allowing for maximum team collaboration and deep engagement.

With normal travel impeded and educators feeling challenged around the globe, International Student Programs have faced a unique set of struggles and trials over the past year. Looking forward, these programs not only have the ability to survive—they can flourish and grow. Whether a school is loo...

When working on advertising materials and donor stories, sometimes a specific headline or case study piques your interest more than the others. However, when you show it to a parent representative you trust, they don’t react to it as strongly as you had hoped or anticipated—thus changing the course of your prospective marketing or advertising campaign. This example illustrates the need to have quantitative data to back up your marketing decisions. You, as the administrator of a private school, are not (necessarily) your target audience; neither is every family with a school-aged student or every philanthropic business person in the neighborhood. To ensure the solicitation of mission-appropriate donors and prospective families, you must put yourself in your audience’s place while identifying (and acknowledging) personal bias.

Academic success is not measured solely by test scores and report cards. To get the full picture of a child’s development, you take into account the entire student experience. Teachers go through a similar assessment. Quantitative data is measured via an evaluation process, while qualitative information is revealed—and nurtured—through a comprehensive growth plan.

Schools have faced cybersecurity risks for some time now, and cyberattacks have increased significantly during the pandemic. Even long after COVID-19 is behind us, educational institutions will remain vulnerable because they are online—as schools expand their online presence, criminal activity will become more threatening. Avoiding cyberthreats is essential.