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What are the latest trends impacting private-independent school enrollment? How can you be the most effective in your role as an administrator? How can you help your school meet its mission and best serve your students?
Check out Community Corner, a free blog from ISM.
We cover such topics as how to communicate with your constituencies, work with your fellow school leaders, leverage new technology trends, utilize recommended reading and resources, implement new strategies—all to better serve your school's mission.
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School Spotlight: Marketing Audit Helps Escuela Americana Improve Enrollment
School Spotlight // September 11, 2022
Director Dr. Polly Parker tells prospective students, “We want your experience at Escuela Americana to last a lifetime. You will build friendships and connections with teachers that last for your whole life. We want you to be able to connect purposefully with everyone in the community, and we want you to create whatever you want, follow your passions, and explore the world.”
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Concerned About Monkeypox in Your School? Start Here
School Health and Wellness // September 11, 2022
As you head into the new school year, you may be concerned about the most recently identified infectious disease—monkeypox. As a private school leader, you may wonder what exactly monkeypox is, precisely the signs and symptoms of the disease, how your school should handle an outbreak, and more.
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A Little Kindness Goes a Long Way: How to Keep Your Donors Happy
Fundraising // August 21, 2022
A friend who reaches out only when they want something—never texting or calling to say “hello” or to see how you’re doing—is not a true friend. One-sided friendships aren't worth maintaining, and eventually you’ll stop taking their calls.
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Substance Abuse Prevention: What You Need to Know Right Now
School Health and Wellness // August 21, 2022
Researchers have observed increases in substance abuse and drug overdoses in the United States since the COVID-19 pandemic was declared a national emergency in March 2020. The COVID-19 pandemic also presented unique challenges for people with substance abuse and those in recovery.
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Four Elements of a Comprehensive Enrollment Growth Plan
Enrollment Management // August 21, 2022
A strategic enrollment management plan is a comprehensive process designed to help your school achieve and maintain optimum recruitment, retention, and student graduation rates. A plan helps you develop a holistic understanding of your enrollment environment and provides you the ability to deploy actionable steps toward your goals.
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Successfully Penetrate Your Target Market—Including Public School Families
Enrollment Management // August 7, 2022
The Covid-19 pandemic has challenged all schools in many ways. It has also caused parents and guardians to reevaluate how and where their children attend school.
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Your School's Guide to Marketing: Traditional Versus Digital
Marketing Communications // August 7, 2022
Marketing your school in an effective and lucrative way is not easy. It requires constant evaluation and flexibility to keep up with the changing demands of your school and your audience.
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How to Define and Differentiate Your School to Gain a Competitive Edge
Marketing Communications // August 7, 2022
In most markets, today’s public schools adequately prepare students for higher education, which has traditionally been a key differentiator for private schools. Now it’s more important than ever to determine what your competitive edge is and how that differs from your local public schools in your area.
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Three Ways to Ensure Your Marketing Budget Can Support Your Goals
Marketing Communications // July 24, 2022
Marketing and Budgeting—two essential tools that most definitely correlate. Thanks to the recent pandemic and a little something called inflation, creating (or modifying) your school’s marketing budget has become more complicated in recent years—for example, consider this budget item: the cost of paper has risen over 20% recently!
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Using Market Research to Optimize Messaging
Enrollment Management // July 24, 2022
In part one of this series, we discussed the data science of using Lookalike Analysis to identify a school’s prime enrollment prospective families. In part two, we discussed the strategy of market segment targeting and prioritization which represents the second, complementary method of recruitment prospecting.
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