Among the primary responsibilities of a school’s marketing communications team is helping strategize, guide, and implement plans that drive enrollment and development success. Whether promoting an annual giving campaign or generating parent interest in an open house, the marketing communications team is most effective when it is perfectly aligned with the enrollment and development teams.

Collaboration between your Board, your School Head, and your Advancement Team (Marketing Communication Professionals, Development Directors, Admission Directors, and Enrollment Managers) is essential to achieve your enrollment and fundraising goals successfully.

As you look ahead to the 2024–25 school year, how can you think strategically about this collective approach?

As the school year winds down, the summer months present a unique opportunity for Development Directors to invest in their professional growth and craft robust and strategic plans for the upcoming academic year. Join us for an insightful webinar as we delve into why summer is the perfect season for honing skills, exploring new strategies, and laying the groundwork for success.

This webinar offers valuable insights and strategies for both seasoned and new Development Directors to maximize summer months for professional growth and school success in the coming year.

Giving days are an essential tool in annual giving programs. Traditionally, this is a time when you encourage the entire community to participate by making transactional gifts.

But could you develop an annual giving strategy that focuses on leadership donors and culminates in a tremendously successful giving day?

In this webinar, ISM Consultant Phil Higginson, IAP-L, will discuss how to encourage leadership donors to make their pledges early in your campaign and leverage their gifts through your giving day.

Annual Giving is the foundational program from which all other development efforts grow and flourish. Creating a sequential, assignable, and measurable plan for your annual giving campaign is essential for success.

In this webinar, ISM Consultant Michael Christopher, IAP-L, will walk through the 15-month process of planning your annual giving campaign from beginning to end.

Are you in your first year as an Advancement Director and are feeling overwhelmed? Or, perhaps you’re transitioning to an Advancement Director role this fall and wondering how you can best prepare, especially if you're a one-person or small advancement shop. This webinar is for you!

School leaders, including CFOs and development officers, all want the same thing: to create long-term financial sustainability for their schools. Despite this common goal, business and development offices often work at cross purposes, resulting in missed opportunities and problematic staff relationships.

This webinar will explore the ways in which the business and development staff can pool their skills and resources to collaborate with the Board and School Head to maximize gift revenue for your school.

Creating a strategic plan can be an exciting and transformational moment for your Board and school. The process generates a vision for the future and outlines steps to ensure sustainability and enable the school to thrive.

No matter how carefully crafted, however, there's always a risk that a strategic plan will be put on a shelf and ignored while the day-to-day needs of the school take priority. This webinar will provide a roadmap for Boards and School Heads to design a practical, operational process for accomplishing the strategic plan’s goals.

While a school’s primary funding sources are typically tuition revenue and annual giving, endowment income is more important than ever for delivering and enhancing a school’s mission. However, raising money for endowment can be difficult, especially when there are competing philanthropic demands.

In this webinar, Phil Higginson will discuss how establishing a family endowment program will allow your school to grow the endowment and create permanent relationships with your most important constituents.