It’s clear that there is much to do to build and sustain diverse and inclusive communities within private schools for Black, Indigenous, and People of Color (BIPOC) students and alumni. Even as schools become more intentional in their efforts, many still struggle with attracting and retaining BIPOC students.

Many school leaders aren’t aware of their own unconscious biases or the damage they cause—even when they have the best intentions. Vital work to dismantle racism in society today starts with self-reflection—this is the beginning of evoking the changes necessary for society’s evolution.

The private school enrollment landscape was changing even before the pandemic. Over the last 20 years, the number of families who can buy a private education has flattened—even though the number of private schools has doubled.

Once a new student enrolls in your school, you may be tempted to take a breather—but it’s time to think about retention. How parents and children experience your school from the get-go can impact their choice to stay in the long-term. Nothing creates a great first impression like a well-designed welcome packet.

Private schools rely on motivated and engaged volunteers to support fundraising initiatives, engage new families, participate in parent and alumni associations, and much more. Recruiting volunteers who make a difference can feel like an overwhelming task—but is vital to your school’s overall success.

Tuition setting is the cornerstone of your school's sustainability—acting as a compass and charting the course for your long-term viability. Consider all the essential variables to your sustainability. Price yourself according to those variables and the mission-driven program you want to deliver.

Almost a year into the COVID-19 pandemic, where do schools find themselves? For many, future enrollment is unclear. While the presence of a vaccine may make in-class offerings more viable, it is unknown if this will have a positive effect on schools’ enrollment forecasts.

School leaders have learned a great deal about educating students in a COVID-19 environment. It is clear that many challenges will extend into the fall. ​​​​​​​Therefore, it is essential for community stakeholders to feel informed about ongoing work, especially how leaders are planning for the 2021–22 school year.

You know social media is essential of your marketing strategy. But if you're wearing many hats, marketing—especially social media—is often the first initiative to fall to the wayside.

We’re back with more answers to your questions about effective fundraising approaches, especially in a socially distanced world. Read on for our best advice about connecting with prospects and donors right now.