Your faculty has huge credibility as promoters or detractors of your school. They’re on the front line, working with your students; and their feelings about your school affect everything you do. To determine if your faculty is successfully promoting your school, start by evaluating faculty culture.

The use of technology in the classroom skyrocketed during the pandemic and countless programs were developed and quickly implemented. During the 2020–21 school year, districts with more than 1,000 students accessed about 1,449 edtech products online per month.

Professional athletes have long benefited from commercial endorsements, lending their famous faces (or other body parts) to promote anything from pantyhose to roach traps. But until July 1, 2021, college and high school student-athletes could not profit from their own popularity.

The onset of the pandemic ushered in a new and unwelcome era for international student programs. As weeks turned into months, lockdowns and travel restrictions dashed many hopes of a comeback.

As 2021 comes to an end, talk of goal-setting and planning for next year begins. But after a year of continued changes—evaluating and adjusting school COVID-19 protocols, and trying to prevent burnout—setting new objectives for your school might seem daunting and exhausting.

As schools respond to their communities’ expectations for a return to normalcy, questions arise: What have you learned from the pandemic’s unwelcomed lessons? Should your school return to business as usual—and do you want to? What will your “new normal” look like?

As a result of the pandemic, health and wellness conversations exploded—forcing us to re-evaluate practices and products in use.

Despite the unusual circumstances of the past year and a half, educational institutions must still consider the annual question of tuition rates. Unfortunately, the increase of programs and services, talent needs, digital infrastructure, and more have all increased the importance of carefully considering tuition costs.

Donor solicitation is a process, not just an event. It’s an opportunity to gauge a prospective donor’s interest, followed by an open invitation to invest in your school. Solicitation is a time to investigate donor enthusiasm and identify opportunities that resonate with them.

Even before the pandemic, ISM’s research revealed 70% of teens said anxiety and depression are major problems. While some dismiss this judgment by reasoning that “we’re just talking about it more,” the dramatic increase in teen suicide rates underscores the validity of this conclusion and the real consequences we must face.