The New Admission Director

The New Admission Director
The New Admission Director

Date(s): -
Location: Philadelphia, PA
Certification Credits: 30 IACP

Get the big-picture view of the factors most impacting your ability to recruit and re-recruit mission-appropriate students. Through ISM’s admission funnel model, observe sound strategies, common pitfalls, and well-developed solutions to the most frequent issues arising in private school Admission Offices.

This workshop is also offered June 24–27, 2019 in Minneapolis.

This workshop is designed to specifically introduce Admission Officers to the big-picture view of factors most impacting the ability to recruit and re-recruit mission-appropriate students. Get a firsthand look at ISM’s admission funnel model, observing sound strategies, common pitfalls, and well-developed solutions to some of the most frequent issues arising in private-school enrollment.

Learn key professional traits and office management skills—along with marketing strategies and communication tools—that will prove priceless in your team’s pursuit of visits, inquiries, and viable applications. Working together with your workshop leader and colleagues, engage in a forum to hear research-driven strategies and new ideas. Leave feeling inspired and confident about your new role, with an action plan in hand.

Takeaways:

  • Communicate your school’s mission and values to generate more inquiries, campus visitors, and applications from mission-appropriate families willing and able to pay full tuition.
  • Develop a strategy to re-recruit your current students and families with accurate value propositions that reflect your school’s true mission.
  • Analyze your school’s placement, messaging, and “edge” within its local educational marketplace through data analysis and community feedback.
  • Build a culture of customer service at your school that permeates day-to-day activities, tours, and special events.
  • Work with your School Head or immediate superior to establish achievable goals that contribute to your school’s overall recruitment effort.

Who Should Attend:

Admission Directors, Officers, and personnel with three years or fewer of experience should attend.

Steve SalvoSteve Salvo, IAP-L

Consultant, ISM | Assistant Head of School, Enrollment Management and the Student Experience, Trinity Episcopal School

Expertise

Steve provides his expertise in the areas of admission, development, and marketing communications.

Current Role

As a member of ISM’s Advancement Team, Steve:

  • Facilitates ISM’s New Admission Director workshop at Summer Institute
  • Acts as an instructor and mentor during Advancement Academy

He holds the Leader Certification through ISM’s International Advancement Program (IAP−L).

Steve also serves as Assistant Head of School at Trinity Episcopal School, a coed, independent, PK–8 day school in New Orleans, LA. He oversees various aspects of the student experience, including acting as Director of Admission and leading all recruitment and re-recruitment functions; and serving as Director of the school’s $700,000+ tuition assistance program. Trinity has seen annual giving dollars increase by 58% and parent participation improve by 39% under Steve’s leadership.

Steve has presented on various advancement-related topics at national education conferences, including SSATB (EMA), NAIS, ERB, NAES, and AISGW. He is a graduate of the NAIS Fellowship for Aspiring School Heads program.

Steve is currently on the Board of Directors of the AISAP and is the Chair of AISAP’s Certification for Admission and Enrollment Management Professionals Council. Steve also serves on the Board of Directors for the Autism Society of Greater New Orleans.

Prior Experience

Steve has worked in independent schools since 2000, following two years as a senior accountant at KPMG, LLP, in Boston, MA. He was a math teacher, dorm parent, and coach at the Indian Mountain School, CT, before moving to Flint Hill School, VA, where he served as a Department Chair and camp director. Steve began his full-time advancement career as the Director of Admission at Browne Academy, VA, in 2007, before he joined Trinity in 2012.

Education

Steve earned a bachelor’s degree in Business Administration from the University of Richmond, VA, and a master’s degree in Education Leadership from George Mason University, VA.

Workshop Schedule (subject to adjustment)

(Continental breakfast is available starting at 7:00 a.m. and breaks are at 10:15 a.m. and 3:00 p.m. daily.)

Monday

7:00 - 8:30 Registration and Breakfast

8:30 – 10:15 Session One

10:15 – 10:30 Break

10:30 – 12:15 Session Two

12:15 – 1:15 Lunch with ISM

1:15 – 3:00 Session Three

3:00 – 3:15 Break

3:15 – 5:00 Session Four

5:00 – 5:30 General Session

5:30-6:00 Reception with ISM

6:00 Dinner with ISM

 

Tuesday

8:30–10:15 Session Two

10:15-10:30 Break

10:30-12:15 Session Three

12:15-1:15 Lunch with ISM

1:15-3:00 Session Four

3:00-3:15 Break

3:15-5:00 Session Five

5:00–6:00 Reception with ISM

 

Wednesday

8:30–10:15 Session Six

10:15-10:30 Break

10:30-12:15 Session Seven

12:15-1:15 Lunch with ISM

1:15-3:00 Session Eight

3:00-3:15 Break

3:15-5:00 Session Nine

5:00–6:00 Reception with ISM

 

Thursday

8:30-10:15 Session Ten

10:15-10:30 Break

10:30-12:00 Session Eleven/Action Planning

 

24.5 hours

 

Workshop Location
Hilton Penns Landing 
201 South Columbus Boulevard 
Philadelphia, PA 19106 
215-521-6565

The Hilton Penns Landing on the Delaware River, adjacent to Independence Seaport Museum and summer activities alone the river. It is the walking distance to historic Old City Philadelphia. Group hotel reservation rate of $209 is available until June 17, 2019. Subject to availability. Please wait until the workshop status is 'confirmed' before making your travel and hotel arrangements.

Reserve Your Room

Make your hotel reservations by:

  • Reserving your room online
     
  • Calling 215-521-6500 and let then know you are with ISM or Independent School Management Summer Institute

 

The Hilton Penns Landing is pet-friendly. Please contact the hotel for details.

Travel

Delta Airlines is offering Advancement Academy attendees discounted fares. Click this link to get to Delta reservations. Fill in your departure city and destination (PHL). If the Meetings Event Code box is empty, use the Meeting Event Code NMSM8. You may also call Delta Meeting Network® at 1-800-328-1111, Monday through Friday, 7:00 a.m. to 7:30 p.m. (CT) and refer to Meeting Event Code: NMSM8.

American Airlines is offering Advancement Academy attendees discounted fares into Philadelphia (PHL). Visit aa.com and select your flights. At the bottom of the passenger info form, you will see “Promo Codes and accounts.” Click “edit” and use code 9979BT. Then proceed to picking your seats.

Getting there from Philadelphia International Airport

DIRECTIONS: Take the Philadelphia ramp on the left to merge onto I-95 N. Take exit 20 for Columbus Blvd. Turn left onto S Columbus Blvd. Hotel will be on the right.

Distance from Hotel: 11.7 miles

Drive Time: 15 minutes

How will ISM communicate workshop information with me?

It is essential that your school approves the following email addresses from ISM:

  • workshops@isminc.com
  • marie@isminc.com
  • tomi@isminc.com

You will be receiving all communication—including your confirmation email and access to your workshop's Google Drive account—from these e-mails.

What does my registration fee include?

All workshop materials, breakfasts, lunch or dinner daily, and social hours are included.

What is not included in my registration fee?

Hotel accommodations and travel expenses, other meals not noted.

What should I wear?

Meetings rooms are generally cold, as temperature control in meeting spaces and large convention centers is difficult. Please bring a sweater, jacket, or sweatshirt.

Summer temperatures average mid-80s to a low of 65. It can get quite hot—into the 90s—and humid. The classrooms and guest rooms are usually comfortable, but you may want to dress in layers in case the rooms are too warm or too cool for you. Dress is casual. Wear whatever is comfortable—jeans, sweat shirts, sweaters, etc. For current weather conditions, we recommend checking weather.com.

What should I bring?

You’ll receive a letter from your workshop instructor letting you know what to bring. However, please bring a laptop or tablet for online access.

Where can I work out?

The Hilton Penns Landing offers a fitness center and a pool, as well as bicycle rentals. Since the hotel is located on the river, you have easy access to walking in Old City, as well as on the riverfront.

Can my special dietary requirements be met?

Absolutely. Just give the Workshops Department a call at 302-656-4944, and we'll make sure your needs are accommodated.

How much free time will I have?

There are periods before, between, and after workshop sessions for relaxation, recreation, and socializing.

Should I need medical or dental attention, where should I go?

Should you need medical attention in a non-emergency, notify ISM staff and the hotel staff. The hotel can recommend what facilities are available, and may be able to supply transportation. In an emergency, call 911.

Confirmation and Cancellation Policy

We will correspond with you through email as soon as your workshop is confirmed, no later than two weeks prior to its start date. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)

Tuition Payment and Cancellation Policy for In-Person, Group-based Programs

Tuition must be paid in full 10 business days prior to the start date of the in-person, group-based program. An attendee with a balance due on the start date will be denied entrance to the program until the balance is paid in full.

Cancellation requests must be made in writing by emailing workshops@isminc.com, faxing to 302-656-0647, or mailing to: Professional Development Coordinator, ISM, 1316 N. Union St., Wilmington, DE, 19806.

  • Cancellations received more than 15 business days prior to the start date of the program will be fully refunded. Gold Dollars will also be fully refunded.
  • There will be no refunds for cancellations made less than 15 business days before the start of the program. For registrations paid for with membership Gold Dollars, the member school will receive a 50% refund of Gold Dollars.
  • Non-payment of tuition or no-show to the event does not constitute a cancellation. Full tuition will be due and payable.

The Substitution Option and Wallet Option

Should an attendee need to cancel less than 15 days prior to the start date of the workshop, the school has two options to avoid penalty. Schools may also exercise these options at anytime for cancellations. 

  1. The school may substitute another employee.
  2. The school may bank the funds for a future ISM registration. These funds must be applied to a professional development event within one year from the start date of the original workshop. After one year, the funds will be forfeited. To use banked funds, please call the Professional Development Coordinator at 302-656-4944 x152.

*We DO NOT accept enrollments from consultants.

 

 

Image of a teacher and students in class
Image of a teacher and students in class

Our Guarantee

ISM believes in providing quality and excellence in all of our workshops and in ensuring the satisfaction of everyone who attends. Nearly 100% of our participants say they would recommend our workshops to their colleagues. If you are not satisfied with your workshop for any reason, ISM will credit the fee you paid toward another similarly priced workshop or will refund it.

If you have any questions, click below to send us an email. 

Workshop Registration

Register for your Workshop online by filling out the form below.

Image of workshop attendees
Image of workshop attendees

Exceptional Training for Private-School Leaders

7/8/2019 — 7/11/2019

workshop

Mastering Enrollment Management

Status: ConfirmedLocation: Philadelphia, PA

Register

11/6/2019 — 11/9/2019

workshop

24th Annual Heads Retreat

Status: OpenLocation: Tucson, AZ

Register

More Workshops

  • workshop7/8/2019 — 7/12/2019

    The New School Head

    Register
  • workshop6/24/2019 — 6/28/2019

    Transformative Academic Leadership

    Register
  • workshop7/8/2019 — 7/12/2019

    Running an Effective Business and Operations Office

    Register