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See articles for School Heads, Business & Operations, Advancement, Academic Leadership, and Trustees, in addition to Private School News.

Change Your Financial Aid Program Strategy: Helpful FAQ

Business and Operations // November 18, 2021

The term “financial aid” typically elicits misunderstandings at best, and outdated stereotypes at worst. As schools move into financial aid season, we want to equip you with clarifications and answers to the most commonly asked questions about how a financial aid program can best support your school’s strategic plan. Here’s how you can change your financial aid program strategy.

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Five Steps to Create a Content Marketing Strategy for Your School

Enrollment Management // November 17, 2021

Digital marketing is here to stay. And with that comes a term you’ve likely heard a time or two: content marketing. Chances are you’re aware of the impact content marketing can have on your school, but maybe you’re not sure exactly how to create an effective strategy. We discuss five steps to create a content marketing strategy for your school.

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Caring for the Whole Child: International Student Challenges

School Leadership // November 17, 2021

International students may face culture shock, language barriers, difficulty understanding their teachers, and myriad other challenges—including mental health—as they leave all they know and everyone they love behind. Being a student is a challenge; being an international student is an even bigger one. Here’s how to care for the whole child.

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Seven Steps to Avoid Hiring Mistakes

Business and Operations // November 7, 2021

Finding the right people to join your team should be simple. You have positions to fill; candidates have skills and experience that meet your hiring needs. But a lot goes into avoiding potential hiring mistakes. Here are seven steps to take to avoid hiring mistakes—starting with the interview.

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Four Ways the NPS Survey Helps Evaluate Teacher and Staff Satisfaction

Enrollment Management // November 7, 2021

Finding outstanding teachers and staff is one of the most important tasks to master when running a reputable school. Keeping those valuable teachers is another skill set that must be refined. Here are four ways the NPS survey helps you to evaluate teacher and staff satisfaction.

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Seven Actions You Can Take Now for Annual Giving

Fundraising // November 7, 2021

The Covid-19 pandemic has challenged all development staff to rethink fundraising strategies and to build the relationships critical for success. As with all things COVID-19 related, fundraising strategy can feel like a moving target. Here are suggestions to help you continue moving forward.

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Four Ways NPS® Helps Private Schools Target Ideal Parents and Small Donors

Marketing Communications // October 3, 2021

Every new school year brings the same old problems: striving to reach enrollment numbers; attempting to meet fundraising goals; and trying to define and execute an overarching strategy to unify multiple events, priorities, and things you’ve “always done” for marketing. This year, take time to change how you approach marketing and collecting parents’ feedback. Here’s where to start.

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Six Questions to Ask About Student Assessment

Academic Leadership // October 3, 2021

True educators know standardized tests often aren’t genuine measures of learning. But we have failed to answer, “What should schools do instead?” Consider these six questions within the present framework and requirements of your school, but also with an open mind to what could be.

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Why You Should Update Last Year's COVID-19 Response Plan

Business and Operations // September 26, 2021

Traditionally, schools have been able to introduce and manage clear-cut policies and procedures to keep their communities safe. But it’s no secret COVID-19 has challenged everything we thought we knew about managing the spread of germs and navigating new regulations. The 2020–21 academic year mar...

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