The Source

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What are the latest trends impacting private-independent school enrollment? How can you be the most effective in your role as an administrator? How can you help your school meet its mission and best serve your students?

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See articles for School Heads, Business & Operations, Advancement, Academic Leadership, and Trustees, in addition to Private School News.

Responding to a Cyberattack: A School Guide

Business and Operations // April 25, 2021

The rate of cyberattacks are on the rise, and schools are not excluded from the target list. According to a 2021 report, schools had 408 publicly disclosed attacks last year—that’s up from 348 in 2019. As we emerge from the COVID-19 pandemic, schools need to ensure they can keep ahead of the ever-ev...

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Ten Ways to Reduce the Risk of a Cyberattack on Your School

Business and Operations // April 18, 2021

Cyberattacks are expected to occur every 11 seconds in 2021—and unfortunately, K–12 schools are increasingly at risk, thanks to distance learning Some of the biggest threats are ransomware and funds transfer fraud. Threats commonly occur via the entry point of email, also known as "business email compromise."

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Understanding Gen Z and How to Help Them Succeed

Academic Leadership // April 18, 2021

Gaining a better understanding of the way your students have been raised and the world they live in is critical to connecting with them and educating effectively. With a grasp on their background and perspective, you can improve their engagement and academic success—not to mention generating accolades for your school.

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Five Ways to Make a Big Deal About Student Acceptances at Your School

Enrollment Management // April 18, 2021

Your congratulatory letter to students who have been accepted to attend your school probably sounds similar. A letter is an excellent way to document acceptance. But what happens after students take you up on your offer? Sometimes, nothing. And it's a missed opportunity to do so many things that can benefit your organization.

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Four Fundraising Trends You Should Consider Now for Your School

Fundraising // April 11, 2021

If you don’t have a concrete fundraising plan, you are missing out on both peace of mind and major gift donations. Fundraising in the wake of COVID-19 is different. Donors in 2021 have a very different set of priorities and require a very different approach when being asked to give. We have noticed some trends that are key to successful fundraising at your school.

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How to Find (and Manage) Agents for Your International Student Program

International Student Programs // March 28, 2021

Today we’re sharing an article that was originally published on International Circle, a community that provides content and coaching for international student program managers. If you want to learn more about building a stellar international student program, email

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You Are NOT Your Target Market: Three Steps to More Effective Communications

Advancement // March 28, 2021

When working on advertising materials and donor stories, sometimes a specific headline or case study piques your interest more than the others. However, when you show it to a parent representative you trust, they don’t react to it as strongly as you had hoped or anticipated—thus changing the course of your prospective marketing or advertising campaign. This example illustrates the need to have quantitative data to back up your marketing decisions. You, as the administrator of a private school, are not (necessarily) your target audience; neither is every family with a school-aged student or every philanthropic business person in the neighborhood. To ensure the solicitation of mission-appropriate donors and prospective families, you must put yourself in your audience’s place while identifying (and acknowledging) personal bias.

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Ten Jobs for Classroom Helpers, Even in a Blended Model

Academic Leadership // March 21, 2021

It is increasingly difficult to predict what students’ future needs will be as we live in an era of hyperchange. Our overall response to this educational dilemma—exacerbated by remote learning during a pandemic has been to "cover" everything. We try to do this despite evidence students retain a smal...

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