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What are the latest trends impacting private-independent school enrollment? How can you be the most effective in your role as an administrator? How can you help your school meet its mission and best serve your students?

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See articles for School Heads, Business & Operations, Advancement, Academic Leadership, and Trustees, in addition to Private School News.

Why Your School Should Use Net Promoter Score (NPS®) Surveys

Marketing Communications // August 22, 2021

Most marketing results come from word-of-mouth in your community. It can be difficult to attribute success to any singular marketing effort—let alone individual initiatives or abstract marketing activities like messaging and value proposition. Implementing an NPS survey is just one tool in your marketing tool belt, but it can be extremely powerful in its ability to spotlight your biggest concerns.

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Four Steps to Support Your Teachers As COVID-19 Continues

Academic Leadership // August 16, 2021

Beginning a new school year is exciting—but this year has become increasingly uncertain with the increase in COVID-19’s Delta variant. Teachers and staff will require predictability and support as they continue to navigate the uncertainty. 

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International Student Programs: Where Are They Now?

School Leadership // August 8, 2021

As we look to begin the new school year, international program directors are busier than ever—getting ready for fall while trying to keep pace with rapidly evolving pandemic protocol. You might be wondering if international students are returning? The answer is yes. Here are some recent statistics and information.

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ISM Membership Fills the Gaps for Small Schools

School Heads // July 25, 2021

Being the Head of a small school can be a daunting task. After you’ve spent your career teaching and working your way up into administration, when you become responsible for everything, it’s easy to feel overwhelmed.

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How to Create an Intentional Technology Plan

Academic Leadership // July 25, 2021

Teaching and learning during the pandemic gave everyone a major crash course on the role of technology in education. With little notice, teachers, students, and administrators were forced to work creatively with the tools they had—while simultaneously learning the strengths and limitations of techno...

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How to Talk to Students About Emotionally Charged Media

Academic Leadership // July 11, 2021

Media consumption is only increasing, especially as a result of the COVID-19 pandemic, and the age most children receive a smartphone and access to the internet is decreasing. What does this mean for how current students interact with media, their perception of the world and others, and how educators should help?

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How to Use the Net Promoter Score (NPS) in Your Private School Marketing

Marketing Communications // July 11, 2021

When 90% of consumers trust the opinions of their friends and family for key buying decisions, private schools can’t afford to leave word-of-mouth marketing to chance. To effectively measure family loyalty to your school, you’ll need to invest resources into establishing a routine customer satisfaction feedback loop for your students, parents, and even your teachers.

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